UX / UI Design Services

As a multidisciplinary agency with extensive experience working with various organisations across a variety of industries and a wide range of UX design disciplines, our team combines the ethos of Design Thinking and the science of User Centred Design to create deliverables that attract, engage and convert audiences.

Our UX consultants and designers have built up a portfolio of successful projects, driving measurable results for clients that include increased conversion rates, improved stakeholder and user feedback, and recognition from international design bodies.

For many clients, the User Experience (UX) design process is one of the most enjoyable stages of their project. For us, it’s also one of the most critical because it’s our job to bring the user experience to life through truly innovative design services that lift your digital presence to another level.

And we don’t wait until all the research and investigations have been done to start thinking about UX and User Interface (UI) design. Our consultants and designers will get involved in your development project or digital transformation strategy from the start. They take part in briefing sessions, client meetings and scoping workshops to achieve a clear understanding of the vision that everyone is striving for – before turning that vision into reality.

UX design

OptimFirst’s UX design services provide you with elegant design solutions that enable your users to access information and complete tasks quickly and intuitively. We’ll take a holistic look at every touchpoint a user may have with your organisation – physical and digital – and employ techniques such as user journey and customer experience mapping to create a consistent and coherent offering that improves brand recognition and streamlines core processes.

Our UX consultants may also draw on a range of user research techniques to support them in identifying the best possible solutions for you, including one-to-one interviews, stakeholder workshops, surveys and on-site feedback mechanisms, and reviews of your analytics or any other existing documentation.

Usability testing is another valuable tool in the UX design process, from full lab-based testing programmes to rapid and remote activities such as tree testing, card sorting and 5-second tests.

UX design
UI design

UI design

Following on from the UX design phase (or delivered as a standalone project) our UI design service presents user interface concepts for digital products and services that meet the behavioural expectations of your users, with a premium look and feel that clearly communicates your brand values.

Rather than beginning with intricate interfaces at the outset, we build up our designs iteratively, starting with collaborative sketching workshops. Encouraging the rapid exploration of ideas, these sessions allow us to quickly see what works and what doesn’t before too much time is committed. And because your stakeholders are involved in the process, it’s also easier to secure buy-in from the people that matter.

Once we know the direction the designs are going to take, it’s time to refine agreed approaches into more detailed user interface representations. These lightweight UI design deliverables take into account additional design elements such as visual weight, headings, content, and functional elements and are regularly tested as part of an Agile approach that minimises risk while maximising quality.

Wireframes and prototyping

We’ll deliver your designs to you as interactive wireframes and HTML prototypes that incorporate page templates, interactions and visual prominence allocation to provide enhanced insight and understanding, and remove the need for functional descriptions.

These outputs provide confidence that your finished interface will meet the needs of your users and the expectations of your stakeholders, and are ideally suited for full user testing to ensure any issues are picked up and resolved before development work commences.

Wireframes and prototyping

User Interface

Having delivered digital design services for desktop, mobile, tablet, TVs (even remote kiosks and banking ATMs), we’ll craft every element of your user interface for maximum clarity and impact – whatever the requirements, motivations or constraints of your chosen device.

logo design
social media
website design
graphics design
User interface